One thing that most consumer software of value does today is to integrate in some way with the major social networking incumbents, Facebook and Twitter. zeebox, naturally, is no different, and we’ve worked fairly closely with Facebook to get our Open Graph implementation right while also ensuring that we make best use of their platform.

There’s been a few bumps along the way. In past, Facebook have gently chided us for pre-filling the message field when posting to people’s walls from the app, which runs afoul of Facebook’s platform policy. Basically, any app that posts to your wall should have an empty field that allows you to express your thoughts about the subject matter you are posting.

But the truth is, there are loads of apps out there that flout this policy.

Draw Something:

Amazon Kindle:

And even some of zeebox’s competitors.. yap.tv:

In all these cases, Facebook’s platform policy is being violated because there is pre-filled content in the field rather than it being blank. In the case of yap.tv, you can’t even edit the text and, worse still, incomplete text is being displayed to the user.

It’s a little frustrating to see that FB’s platform policy isn’t quite enforced with an even hand, though I suppose the benefits of having a good relationship with Facebook outweigh this.